graphic design services are equally important as website design. Having a website is compulsory in this world of digital marketing. But everything goes in vain when images and aesthetic art designs are not appealing. When a user visits a website, the first he notices is your company’s logo design, so you need to have a creative logo design to capture the user’s attention. We are the best graphic design company in Kolkata that looks after your brand identity in a creative way. Grow your brand online with the best designs that suit your business niche.
First impressions have a significant impact on potential customers. Customers will make snap decisions about whether or not to conduct business with you depending on their first impressions of how professional you appear. Creating an impactful logo with the help of a Graphics design company in Kolkata embodies who you are and what you stand for goes a long way. Here are some reasons why a logo is vital for your business.
Creates a good first impression: We all know customers make snap judgments about businesses the first time they visit. Therefore, you must ensure that people find your brand’s personality engaging and superior to others. Customers may choose to use products or services of a brand that has a visually appealing logo.
Promotes brand loyalty: A logo may be an excellent strategy for generating brand loyalty. Having a logo that your customers can relate to both intellectually and physically will convert potential customers into brand loyalists. Many businesses distribute free business shirts and pens with their logo displayed on them to raise brand recognition.
Distinguishes you from the competition: Your logo tells customers why your firm is special. A well-designed company logo may serve as a platform to communicate your principles and demonstrate why you are better than your competitors to your customers.
Exposes your identity: Your logo shows ownership when it is imprinted on your business cards, website, and products. It can inform the customers about who you are or what kind of product or service you sell.
A logo is an essential component in establishing a successful business and brand. The best graphic designers of DotCreative can help you create a logo to represent your company’s best attributes. Contact DotCreative today to create a logo and begin establishing your brand recognition.
It is easy to put off thinking about logo design during the COVID-19 epidemic. But, you can not afford to ignore any area of your business in an age when more and more enterprises are developing an online destination and striving to attract customers’ attention. Keep in mind that every aspect of your company helps shape your company’s image. Thus, designing your logo by hiring the best Graphics design company in Kolkata following the most recent trends should not be missed out. In this article, I have mentioned the most vital logo design trends that you should begin monitoring as soon as possible.
Perspective drawing: Designing a logo with fewer features makes it easier for customers to remember your brand’s logo. This trend will continue in logo design in 2022, but with a few tweaks, as designers avoid oversimplification and look for ways to add a little magic to their creations in the process. That’s why 2022 will be a big year for perspective drawing in logo design. Logo designers will continue to adopt the minimalist style while adding subtle perspectives to make their brand logos unique and intriguing.
Using ink to create a logo: The ink will dry up on logo design trends in 2022. Although, there are some challenges in designing and deploying these logos. It is all done digitally, without the use of pens or quills of any kind. But, they can significantly influence businesses looking to project an artistic image without using traditional logos.
Gradients: A gradient can be defined as a seamless transition between various hues of the same colour. Check that all of your logo’s colour hues translate nicely on paper. These steps will help turn your 3D design into something with a sense of life and movement.
Negative space: A graphic element or letter has negative space surrounding it. You can infuse free space with all kinds of new meanings and concepts with creativity. A logo with a puzzle in the negative space is tough to ignore. The design hypnotizes the observer, making them desire to unravel all of the secret meanings.
If you want to create an exceptional logo design for your brand that properly reflects the 2021 trends, hire the graphic design services of DotCreative.
Content marketing and online content necessitate that your message is filled with dynamic images and colors to reach your target market. A well-crafted marketing campaign begins with an eye-catching picture. If you want more people to read your message and stay on your page, your design team should include a skilled logo designer from the best Graphics design company in Kolkata. A logo designer requires more than just creative imagination, and they will need to learn the necessary abilities to build a name for themselves in this field. In this blog, I have explained the skills below required to be the best logo designer.
Communication skill: As a logo designer, you will be responsible for communicating the brand message through images and text. Communication abilities are vital for every logo designer since they must engage with clients via emails, video chats, phone conversations, or SMS. They must comprehend the needs of the clients and communicate for solutions.
Creativity: Designers must be original thinkers with edge and eccentricity to effectively portray the soul and spirit of a brand through a single little emblem. Logo designers are always expected to communicate concepts visually using text or visuals and then develop active strategies to achieve clients’ wishes through new techniques. These undertakings need extraordinary artistic and problem-solving ability.
Technological skill: It is critical to choose a sophisticated, user-friendly, and feature-rich tool for logo design. A logo designer should have extensive hands-on knowledge with some of the best design programs, such as Illustrator, Freehand, and Adobe Photoshop, to intelligently paint the canvas with an amalgamation of concepts and creativity for brand development and improved marketing.
Typography: Logo designers must have a fundamental understanding of typography and which typesets complement particular visual elements or text the best. When it comes to logo design, there is not much room to incorporate many design components, and logos often entail minute graphics that make an effect. To be a good logo designer, one must recognize and comprehend the significance of typography in design.
If you are looking for a professional logo designer to create a logo for your company, contact DotCreative to discuss your requirements with the design experts.
How can neuro design help you create an impactful logo?
The latest buzz in the logo design industry is neuromarketing. The best Graphics design company in Kolkata is determined to make an impression on its target audience through the use of the latest design trend – neuro design.
What is neuro design?
The concept of developing logos using cognitive sciences such as neuroscience is known as neuro design. A new technical tool allows designers to put themselves in place of customers and understand how they might absorb information from a design. Logo designers can create a logo by expanding their intuitive skills in this manner. The personalized logo design also has a significant influence on decisions.
Neuro design principles to improve logo design skills.
You can create a long-lasting effect using the right curves: Neuroscientists have discovered that curves have a long-lasting effect on the minds and brains of observers. People like curves and cusps over angular features and spikes because they have an unusually satisfying and relaxing influence on people’s minds.
The visual field on the left: Designs with an image on the left and text on the right are more visually appealing. Because what we perceive in our left visual field is transmitted first to the visual cortex, the right region of our brain that decodes visual patterns.
Evoke emotion through the use of the appropriate colours: According to neuroscience, our minds perceive the boundary between two colours and utilize it to determine what the nearby colours should be. Because the brain recognizes that each colour has a distinct meaning, it is necessary to use the colour that corresponds to the mood of your target audience.
DotCreative is a graphics design firm in Kolkata that offers various brand logo design services to clients. Get in touch with DotCreative if you want to learn more about how you can craft magic in your logo.
It is easy to put off thinking about logo design during the COVID-19 epidemic. But, you can not afford to ignore any area of your business in an age when more and more enterprises are developing an online destination and striving to attract customers’ attention. Keep in mind that every aspect of your company helps shape your company’s image. Thus, designing your logo by hiring the best Graphics design company in Kolkata following the most recent trends should not be missed out. In this article, I have mentioned the most vital logo design trends that you should begin monitoring as soon as possible.
Perspective drawing: Designing a logo with fewer features makes it easier for customers to remember your brand’s logo. This trend will continue in logo design in 2021, but with a few tweaks, as designers avoid oversimplification and look for ways to add a little magic to their creations in the process. That’s why 2021 will be a big year for perspective drawing in logo design. Logo designers will continue to adopt the minimalist style while adding subtle perspectives to make their brand logos unique and intriguing.
Using ink to create a logo: The ink will dry up on logo design trends in 2021. Although, there are some challenges in designing and deploying these logos. It is all done digitally, without the use of pens or quills of any kind. But, they can significantly influence businesses looking to project an artistic image without using traditional logos.
Gradients: A gradient can be defined as a seamless transition between various hues of the same color. Check that all of your logo’s color hues translate nicely on paper. These steps will help turn your 3D design into something with a sense of life and movement.
Negative space: A graphic element or letter has negative space surrounding it. You can infuse free space with all kinds of new meanings and concepts with creativity. A logo with a puzzle in the negative space is tough to ignore. The design hypnotizes the observer, making them desire to unravel all of the secret meanings.
If you want to create an exceptional logo design for your brand that properly reflects the 2021 trends, hire the graphic design services of DotCreative.
In this article, I walk you through the logo design process of the best Graphics design company in Kolkata. Here, you will learn how to create a logo step by step.
Creative design requirements: In this preliminary part of the graphic design process, you must ask questions and have a thorough insight into your client’s company and problems to comprehend the client and their demands. The design brief’s goal is to help the designer understand the project so that they have a better idea about the initial design thoughts.
Research: In this step, you have to conduct in-depth research about the client’s firm and investigate design components such as design, fonts, and colours. You also have to research the client’s competitors to have an idea of the market and discover what he expects from the logo design and what design concepts or graphics the customer likes.
Sketch several logo designs: After completing your research, you may move on to the more enjoyable phase of the logo design process. Allow your thoughts to run wild and write them down. Create hundreds of thoughts because the only way to separate the good from the poor is to have many possibilities to choose from.
Digitalization: Now, you may make all of the vital design decisions that you could not take during the drawing phase. You can test out different logo colours and typography in your digital draft.
Client presentation: You have to use logo colours that are appropriate for the industry and location of your client. Then choose a suitable font for the logo. Create a scalable logo design that will retain its appeal and provide your client with two to three of the best design concepts.
Utilize feedbacks to improve your logo design: Do you want to get feedback on your logo design? Display it to a wide range of people. First, demonstrate to your coworkers or clients. Then display it to your friends, neighbours, and significant others. Finally, make improvements in response to the most valuable feedbacks.
Final product: Once you have received your client’s approval, you may deliver the logo that includes logo artwork and a style guide. The logo source files should be included in the delivery package.
If you do not want to go through the lengthy stages of creating a logo, the best graphic designers of DotCreative may help you generate logo designs. Contact DotCreative today.
Do you want to ensure that the design of your brochure attracts people’s attention? We’ve talked to the best graphic designers and compiled a list of suggestions to help you take your brochure from decent to excellent. The best Graphics design company in Kolkata provides a variety of attractive brochure layouts for those who don’t want to start from scratch. If you want to go all out and design the whole thing from the ground up, you’ll need to start with something that would look great in your brochure. Let’s start with the perfect brochure designing tips.
Understand your audience: Make sure you know who your target audience is before you start. What would be the benefit to them in purchasing your product? If you’re unsure about something, go ahead and ask the people selling your products and services and the target audience. Use their responses to help you pick which benefits to highlight in your booklet.
Reduce the number of fonts: When considering how to create a brochure, you only need three fonts: one for the heading, one for the subheading, and one for the body material. It happens all the time, though individuals believe they must employ a headline font that has never been used before. Clients are usually in charge of font selection because they already have a corporate brand in place.
Be unique and creative: You must come up with the idea that is both creative and unique. Consider a design that will still be noticeable even if it is thrown in with a bunch of other flyers in a rack.
Determine your purpose: You must determine the goals of the project. It will have a significant impact on how your brochure marketing campaign will run the look of your brochures. Are the brochures going to be handed out or sent via mail? Which segment of the target market will collect your brochure? Answer these questions to create an excellent brochure design.
A decent design will drive consumers to read all the content on the brochure. So, hire the best graphic designers of DotCreative. They will handle all aspects of brochure design, from inception to final product.
Graphics design is an important part of a website. When you think of getting a website, the first thing you should check is the user experience. When a visitor visits your website, graphics is the first thing that captures the users’ attention. The website must be appealing to get the visitor to stay on your website and increase your website traffic and increase business.
What is Graphic Design?
Graphic design is a technique where a graphic designer creates visual content to communicate with their targeted audience using a visual image, fonts, typography, etc. Visual designs such as banners, posters, logos, brochures, etc., are all different types of graphic design. But website graphic design is completely different. Here, you need to frame the graphics for a website, such as sliders, pictures, and backdrop animations that gain the users’ attention to increase traffic and sales.
Be a graphic designer that enhances your skill and portrays visual concepts that either inform, inspire or captivate people to make an effective decision.
Why is Graphic Design Important for Websites?
An appealing graphic design captivates the attention of a user visiting the website. Thus you must have a fantastic design that helps your website get more traffic. Though your content may be supreme, your graphic is not at par with the content; the website will not get business because the visitor will not stay on your website for long.
Now the question is; how can one make superb graphic design for a website that gets visitors’ attention?
We are here to answer your question and provide you with ten tips that a graphic designer must follow to create an appealing visual design for a website.
10 tips for effective Graphic Design
Graphics cannot be avoided; thus, a graphic designer, while creating the graphics, must keep in mind these ten tips that will surely benefit an effective graphic design.
Contrast ratio: When you create the graphics for a website, you must check for the contrast ratio. The background and foreground color of a website must be in a proper balance for a better core web vital score and better customer readability. When you choose contrast colors, the website looks more appealing, and the customers love the first appearance of the website once loaded.
Make a Cohesive look and feel: Before you move on to creating a website, create a cohesive color palette with 1 to 3 primary colors and 1 to 3 secondary colors. Finally, while creating a website, use these colors from your palette. Try to use different shades of the same color to create cohesiveness and a better look and feel.
Select readable fonts: While creating the graphics, you must select fonts that are easily readable. Do not use very stylish or curved fonts as it becomes difficult for the readers to read and google to understand that might improve your website rank. The font size must also be decent for the readers to read and Google to understand, the reason still being the same.
Use white space: White always looks great; you can have a website that has white color in the background. A website fully covered with images, text, and filler looks stunning, but the fact is entirely different. It seems completely unarranged. Thus, you lose a larger segment of the audience who visits and do not stay on it because of a bad user experience.
Maintain proper alignment: The alignment needs to be maintained for a better website look. Website created without maintaining the alignment seems haphazard, and the customer gets confused with the look and leaves the page and moves onto some other page for a better user experience.
Highlight the CTA button: The Call to action button must have an emphasis. After all, this is the button that helps the website owner to get business. Thus, it needs proper focus so that the customer quickly notices the button and contacts the owner for the purchase of goods or services.
Use real images: Using original or real images creates authenticity among the audience they trust your website to be real and no fraud. It will help the business owner easily sell the products or services as the visitors will trust the website. The potential customers will be easily convinced to purchase from the mentioned website.
Maintain consistency: The colors, fonts, alignment, and structure must be the same on all the web pages of the website. When you use different patterns on different pages, it looks odd, and simultaneously, it fails to create any brand awareness. Thus you need to follow the same pattern throughout the website.
Keep it simple: The website must not have lots of colors, fonts, and patterns. It should be simple, unique, yet appealing. It is the art that you must use to make your website look relevant and royal for a better customer experience. You just cannot show extra skills and waste your website look. The more simple the website is, the better is the traffic and bounce rate of the website.
Maintain hierarchy: While designing graphics of a website, maintain a proper order of H1, H2, H3, etc., so that the structure looks good. You must correctly define the font size of the complete structure for a better look and a better Google understanding to improve your website rank for the relevant keywords.
Conclusion:
Following these ways will surely help you improve your graphics design techniques, but if you are a beginner at this, you might need the assistance of a professional graphic designer in Kolkata that will help you out.
DotCreative has a team of the best graphic designers in Kolkata who can create the best graphics for your website. You can contact us at 7980358244 or email us at dotcreativeweb@gmail.com.
